Texas Instruments Worldwide Digital Marketing Program Manager in Dallas, Texas
Job ID 23428BR
Job Posting Title Worldwide Digital Marketing Program Manager
Job Description Change the world, love your job. At Texas Instruments (TI), you will have the opportunity to learn and grow – and create world-changing technology. For more than 80 years, TI has continually reinvented itself by believing in people with endless curiosity who refuse to leave the world just how they found it. From developing leading-edge semiconductor technologies and practicing responsible manufacturing, to caring for our employees and communities, innovating a better world is in our DNA. Come discover TI and why you belong here.
About the Job
The High Voltage Digital Marketing Program Manager (DMPM) develops and executes worldwide digital marketing plans that drive awareness of TI’s growth product categories and new technologies / platforms to attract new customers, engage existing customers and influence customer action toward revenue. These activities and results should directly align with business and sales growth goals and objectives.
This position requires understanding technical concepts in order to market high voltage technologies to an engineering audience. It is necessary to learn new digital marketing platforms and apply evolving tools, processes and analytics when executing digital marketing plans. This position requires managing programs across multiple teams and disciplines; strong communications skills (written and verbal); and influencing and project management skills are essential.
•Digital Marketing strategy: Responsible for developing worldwide digital marketing strategies and detailed plans that generate growth for TI in High Voltage; this includes marketing new products and technologies in order to attract new customers, engage existing customers and influence customer action on TI.com.
•Messaging: Create clear, customer-oriented messaging based on value propositions. Identify when messaging exercises are needed, initiate them early and collaborate with content marketing on executing plans and deliverables. Ensure that consistent messaging is used across all online content.
•Content strategy: Influence product line content strategy and help develop, curate and promote content (training, TI Designs reference designs, application notes, white papers, blogs, etc.) in order to gain new contacts and grow customer engagement. Collaborate with Content Marketing in strategy and planning. Directly influence the creation of training, white papers, blogs, etc.
•Digital Storefront: Leverage data and partner with product marketing to assess the effectiveness of portal pages, product folders / FAD, positioning and content on TI.com. Prioritize and manage updates that ease findability; clarify portfolio and product positions and align with the latest templates/user experience across TI; implement the most current tagging and search optimization best practices on TI.com. Responsible for collaborating with key experts to complete analysis of web performance (e.g. traffic, content views/downloads, customer activity, contact growth, etc.) and communicating insights back to stakeholders.
•Channel Management: Responsible for understanding and leveraging the various worldwide marketing channels, including search, paid media, paid aggregation, automated email campaigns, social media, influencer relations, etc. Must manage marketing mix strategy continuously (spend and placement) for best ROI. Use insights from customer behavior to define and optimize the channel mix. Interface and partner effectively with external agencies, channel owners and ensure alignment with regional counterparts.
•Promotions: Define, create and execute sustained and integrated worldwide digital marketing programs that promote the new High Voltage products and technologies, and technical content in order to build perception of High Voltage leadership and influence customer action on TI.com. It is important to prioritize new breakthrough products or technologies and premium content and to partner with the Systems Digital Marketing team on target end-equipment or sub-system promotions and other Product DMPMs to include cross-sell content when applicable. Responsible for aligning with regional counterparts on local considerations and implementation. Use current content management platforms for implementation and leverage dashboards to better influence customer engagement and grow myTI contacts taking action on TI.com. Responsible for analyzing program performance and communicating insights back to stakeholders.
•Stakeholder alignment: Serve as primary interface and partner to the High Voltage product lines in the areas of digital marketing and portfolio marketing. Coordinate effectively with operations, content marketing and regional counterparts to align on the worldwide strategy and complete deliverables.
• Confidence to counsel and influence business partners across various organizations
• Clear, concise communication skills for positioning, messaging and content creation, including fundamental writing skills.
• Proactive attitude with strong collaboration skills and team-focused mindset
• Excellent time-management skills to simultaneously drive on-time execution of multiple projects
• Self-starter ability to develop and manage impactful, scalable Digital Marketing plans
• Strong knack for analyzing and acting on analytics (measure, analyze, communicate campaigns)
• Ability to learn web technologies, infrastructure and tools to recommend action based on data
• Problem solving skills to overcome obstacles
• Budget management and accountability
Preferred : At least 5-10 years experience in communications or marketing.
If you are interested in this position, please apply to this requisition.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to protected characteristics, including race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or age.
Job Opening Type Experienced Professional
Minimum Education Level Bachelor's Level Degree
Related Field(s) of Study
Minimum Years of Experience 3
Regular / Temporary Regular
Full-time / Part-time Full-Time
Country United States
Job Location(s) USA-Texas-Dallas Metroplex
Virtual / Telecommute No
Equal Opportunity Employer
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
The following link provides more information regarding the Federal laws prohibiting discrimination in employment: EEO is the Law – Notice of Applicant Rights Under the Law. at https://infolink.ti.com/ext/staffing/eeoselfprint_poster.pdf
Affirmative Action Efforts
TI's affirmative action efforts — extending to women, minorities, people with disabilities, and veterans — are an important part of our commitment to equal employment opportunities. TI's Affirmative Action Program is available upon request at the Texas Instruments Ethics Office, located at 13570 North Central Expressway, MS 3961, Dallas, Texas 75243, or by email here at mailto:email@example.com , on Monday through Friday from 8:00 a.m. to 4:00 p.m. (Central Time).
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